The gaming industry experienced one of its biggest gatherings of the year with SIGMA 2017, held at the Malta Fairs & Conventions Centre.
More than just a trade show, this event brought together over 7,000 attendees, 200 speakers, and more than 100 exhibitors from around the world.
Malta, November 25, 2017.
Since its inception, SIGMA has established itself as one of the world's leading gaming and affiliate hubs. Malta, with its attractive tax framework and favorable environment for online gaming, attracts the largest operators, affiliates, technology platforms, and investors. Rainmaker Network, which has established itself as an influential player in digital affiliation, could not miss this opportunity.
The show covered key topics: regulation, new technologies, blockchain, and online gaming monetization. Crucial discussions took place between affiliates, advertisers, and solution providers, and Rainmaker Network was able to leverage these exchanges to strengthen its market position.
With the explosion of online gaming and gambling, affiliate marketing has become a fundamental pillar of the industry. Acquisition strategies are evolving, and players must adapt to new player expectations, immersive technologies, and increasingly strict regulations.
When asked what the biggest developments to anticipate are, Joan Schnelzauer, President of Rainmaker Network, shares his analysis:
"Gaming is an ultra-competitive sector where data and user experience play a key role. Affiliate marketing today must go far beyond simple traffic and focus on smarter models based on behavioral analysis and user journey optimization."
The event also highlighted the growing role of cryptocurrencies and blockchain in payments and transaction management. These innovations offer new opportunities for affiliates and advertisers, while raising challenges in terms of regulation and transparency
