Plex was in Las Vegas at CES this week to talk about its ever-growing suite of services. The company is already the most full-featured video management/playback app out there, but the upcoming 12 months promise to take the organization to ever greater heights.

For those who missed the announcement, Plex launched an ad-supported on-demand streaming app in early December 2019. The service is seen as a direct competitor to Roku’s “The Roku Channel,” and is already available in more than 200 countries worldwide. It offers content from partners like MGM, Lionsgate, and Warner Bros.

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At CES, however, the company was keen to talk to us about the roadmap for rest of 2020, and there’s some exciting stuff on the horizon.

Most notably, it will begin offering subscription channels to its users. There’s not a definitive timeline, but the reps we chatted to were hopeful that we’d see it go live at some point in 2020. We don’t yet know exactly which channels will be offered, nor do we know the prices you’ll have to pay for access. You can expect to see the usual big name such as HBO and Showtime become available.

Here’s how Plex CEO, Keith Valory, explained the decision:

“Through the process of doing these deals with the AVOD (ad-supported video on demand) partners, we found a lot of those same companies have their own SVOD (subscription video on demand) channels they would like to deliver through us, or have a strong desire to have their content included in some types of either linear or SVOD bundles.”

Plex will also offer a marketplace feature in the app. Again, the specifics are still a bit hazy, but it is assumed that it will allow users to either buy or rent the specific content they’re interested in.

Of course, the big question is whether Plex’s users will start using the app for their subscription needs. The ad-supported VOD service will undoubtedly be popular, but the company faces stiff competition from apps like Netflix, Amazon, and Apple for both subscription and rental services.

What do you think about Plex’s new offering? Let us know in the comments below.

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